How to Record Video Testimonials


How to Record Video Testimonials

Video testimonials are an effective marketing tool to share success stories from your happy customers and demonstrate your value to potential new clients. Learning how to record video testimonials might seem daunting, but don’t worry: Riverside is here to help! 

We’ve put together this handy step-by-step guide and shared our best practices to record video testimonials so you can start leveraging what your happy clients are saying about you.

Why Do You Need Video Testimonials?

Video testimonials are recordings of your satisfied customers endorsing your business. They offer social proof: validating your product by showing that real people use it and consider it valuable.

They combine the emotional appeal of video with the power of social influence and ensure effective marketing of your business. In a study surveying people watching customer testimonials, over 70% said positive video testimonials significantly increased their trust in a business.

Potential clients are more likely to remember information they’ve seen in a video than what they’ve read. Plus, videos are more likely to be spread on social media, meaning your testimonial will have greater reach.

How to Get Video Testimonials

So how do you go about getting video testimonials? To put it simply, ask! Of course, getting your clients to give you positive video testimonials is a lot easier if you already have a great personal relationship with them. This is why it’s always essential to maintain a human onboarding experience for new and existing clients.

Make sure to ask them personally and explain how much their testimonial means to you. You can also offer them something in return. Giving a discount on their subscription to your service or even a simple backlink to their website to boost their domain authority to rank better on Google are two great rewards that may well help you get a video testimonial.

What Makes A Good Video Testimonial?

Engaging structure. Your client’s testimonial should explain their experience by following a structured narrative.

Make your video short and to the point
. Aim for a video length of between 60 and 90 seconds.

Happy clients
. Film the video somewhere your client is comfortable, ensure they’re confident with what they’re saying, and practice before recording.

Keep things conversational
. Effective video testimonials create an emotional connection: your client should speak from experience and from the heart so that their testimonial sounds authentic. You don’t want to have them reading off a script.

Bonus: include a unique twist
. To optimize audience engagement, think about adding in multiple camera angles, different locations, or footage of them using your product.

Best Structure For Effective Video Testimonials

Create a storyboard to estimate the timing of each part of the narrative and ensure the content remains relevant. Your client should: 

  1. Introduce themselves and their company. This highlights your client’s credibility and allows viewers to relate to them, creating social proof.
  2. Identify their pain point. The client must explain what their problem was. This is a powerful tool to hook the targeted audience who are looking for the same thing.
  3. Detail their struggle to find the right product and how other businesses let them down. The audience can relate to this, so it creates an emotional connection for them.
  4. Explain the solution: finding your business. Convince viewers of how your product stood out from competitors, resolved their issues, and met their original needs. 
  5. End with a call-to-action (CTA) to convert the audience into new clients.

Best Practices To Prepare For Video Testimonials

Our best practices to prepare for video testimonials apply whether you record them remotely or on-premises. Having seen remote become the norm, we’ve developed our software to ensure your video testimonials remain high-quality wherever they’re recorded. 

What’s more, Riverside gives the producer full control over the remote video testimonial shoot without recording you, making it a lot easier for you to check that your best practices are in place:

Set Up Your Recording Equipment

  • Camera & tripod: these days, most external webcams and smartphone cameras record high-definition videos. Use a tripod to ensure stable video.
  • Sound: if possible, choosing a high-quality microphone will make all the difference to the sound when you record video testimonials.
  • Software: using remote recording software like Riverside makes recording video testimonials super simple for both you and your client.
  • Make sure you’ve got a backup. Check WiFi connection, storage, and battery: three things that can cause your video to cut out. Riverside automatically creates two files, a local and an online recording, to ensure you don’t lose any recordings even if you have connection issues.

Get Your Location Ready

  • Lighting: arranging to record in the middle of the day will ensure your client has a good amount of natural light.
  • Background: a quiet, uncluttered room is best to ensure nothing in the video distracts from your client talking.
  • Landscape format: mount your camera horizontally to record your video testimonials in landscape format and make sure you can see your client’s face. This way, you’ll have enough content to crop the video if you’re sharing on platforms that require portrait format.

Prepare Your Client

The most important thing when recording your video testimonial is that your client sounds positive and authentic. Work with your client to build and practice the testimonial narrative structure detailed above. Before starting the recording, answer any questions they may have, reassure them they can take as long as they need (you can edit out any bloopers), and thank them again for their time.

How to Record a Video Testimonial with Riverside: Step-by-Step Guide

Our step-by-step guide will allow you to record high-quality video testimonials even if you’re producing them remotely:

  1. Sign up for Riverside. Create an account or start a free trial by clicking “Try 1 hour for free”.
  1. Create your studio. Give it a name and make sure it’s set up to record audio and video. You can also invite your client as a guest here, and Riverside will send a link to their email. create studio
  1. Adjust studio settings. Select your preferred recording resolution, audio sample rate, and how you want your backup file recorded. You can also add a waiting room for an extra security feature and sign in to Dropbox to save your files after recording.
riverside studio settings
  1. Invite your client. The studio settings page gives you another chance to invite your client to join the recording. Make sure “guest” is selected, then invite them by emailing a calendar invite or copying the link into your conversation. invite guest
  1. Go to the recording studio. Type your name in, indicate whether you’re wearing headphones or not, and select “Join as a producer”. On the right, you can make sure your mic and camera are turned off so that only your client is recorded. green room

  1. Join studio. Let your client into the studio and check they’re ready to start. studio view
  1. Start recording. As your client gives their testimonial, you have full control over the recording session using Riverside’s side panel, even though you’re not being recorded. You can also chat with them via the right-hand tab.
  2. Hang up and end recording. Select “View all recordings” on the side panel and your recording will begin saving automatically. Make sure neither you or your client closes the browser window until Riverside says it’s saved the recording. You’ll be redirected to the recordings dashboard where you can name and download the files ready for post-production. dashboard

How To Leverage Your Video Testimonial

Once your recording is edited and both you and your client are happy with the result, it’s time to share your video testimonial across different platforms for maximum engagement.

  • Write a case study or blog post about the testimonial (or both!). Featuring the testimonial as part of a longer article will answer all the questions your audience may have after watching the video. Plus, the content will provide additional SEO opportunities to attract visitors to your website.
  • Use online ads. To expand the impact of your video testimonial beyond your followers, run an ad campaign on your preferred social network. Don’t forget to link the social media post to a landing page to convert your targeted audience into leads.
  • Send your video testimonial via email to convert newsletter subscribers into customers. Make your subject line engaging, the email content personalized, and the testimonial relevant to the target recipients.

Optimize Your Video Testimonials With

Video testimonials are an important demonstration of your product’s social proof and are a proven way to attract new customers and boost revenue. 

Following the best practices and step-by-step guide in this article will allow you to optimize your video testimonials and create high-quality, professional-looking recordings even if you can’t be there in person. 

Using remote recording software like makes the experience even easier, so all you have to concentrate on is your happy clients sharing their positive stories.

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